BUENO: from brand to launch for a Latino wellness platform
We took BUENO, a wellness coaching platform for the Spanish-speaking Hispanic and Latino community, from brand identity to market launch — website, learning platform and marketing automation included.
- Industry
- Wellness, Health coaching
- Services
- Brand identity, Web design, LMS setup, Marketing automation
- Duration
- 6 months
- From brand to launch
- 6 months
- Full-stack product designer
- 1
Intro
BUENO needed a complete brand identity, digital presence and operational infrastructure for a wellness coaching platform serving the Spanish-speaking Hispanic and Latino community.
We delivered iteratively — brand strategy and visual identity, rapid Framer prototyping, learning platform configuration and marketing automation — refined continuously to meet launch timelines, in culturally authentic Latin American Spanish throughout.
Goals and challenges
- 01
From zero to launch
Everything from visual identity to a working learning platform and automated marketing had to be ready for market launch.
Solution
Brand identity
Logo, color palette, typography and brand guidelines.
Website and landing pages
A responsive Framer website with checkout flows, plus campaign landing pages for lead generation and marketing collateral for email and promotions.
Learning platform
LearnWorlds configured with courses, subscriptions and user flows.
Marketing automation
MailerLite automation for onboarding, engagement and drip content, including affiliate infrastructure.
Team
- 1 Full-stack Product Designer
Results
- A complete brand identity with guidelines.
- A Framer website with checkout flows and campaign landing pages.
- A configured LearnWorlds LMS with courses and subscriptions.
- Automated onboarding, engagement and drip campaigns in MailerLite.
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Project details
- Client
- The Bueno Group
- Industry
- Wellness, Health coaching
- Services
- Brand identity, Web design, LMS setup, Marketing automation
- Technologies
- Framer
- Figma
- LearnWorlds
- MailerLite
- Make
- Pipedream
- Twilio
- Team
- 1 full-stack product designer
- Duration
- 6 months
- Links
